The Love Life festival was organized to create safe sex awareness amongst the younger inhabitants of the Hague. The campaign consist of a strong visual identity in which the heart play the most important role.
Added to the visual identity we used a lot of edgy and funny short copy, to trigger people to think, to smile, to provoke. A different and new approach to bring the message of safe sex, because scaring people just doesn't work. So why not try it with a little humor? For the Love Life Festival we came up with a plan, a tight design and edgy short copy. A tram that says '
Take me, take now!', toilet stickers that say '
Make me wet', crew shirts that say '
(s)crew' or for the bar crew '
I can make you come twice'. More images soon in our portfolio!
If you're curiuos than check out the free '
One Night Stand Up Comedy' on thursday 26nd of nov or '
I'm gonna make you sweat' dance event on the 28th in the City Hall of the Hague.
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