Added to the visual identity we used a lot of edgy and funny short copy, to trigger people to think, to smile, to provoke. A different and new approach to bring the message of safe sex, because scaring people just doesn't work. So why not try it with a little humor? For the Love Life Festival we came up with a plan, a tight design and edgy short copy. A tram that says 'Take me, take now!', toilet stickers that say 'Make me wet', crew shirts that say '(s)crew' or for the bar crew 'I can make you come twice'. More images soon in our portfolio!
If you're curiuos than check out the free 'One Night Stand Up Comedy' on thursday 26nd of nov or 'I'm gonna make you sweat' dance event on the 28th in the City Hall of the Hague.
